VEMM - Snake Skin Suede Slip-on The new collection, VEMM, is designed for those who wants a little bit more than just clean and simple, yet at the same time, does not want something too expressive. Subtle changed has been made to VEMM to differentiate it from our first Slip-On collection, LIAN. And the most noticeable part is the use of Snake Skin Cow Suede. Click here for product photos.
CHAINS is honoured to be one of the official sponsors of Melo Lv's new music video, "S.LOT". On April 10th, 2017, the rising artist from Vancouver, Melo Lv, released her fourth and most anticipated music video "S.LOT". The track, composed by Melo Lv herself, features a hip-hop/pop music style that captures the carefree lifestyle of young bloods today and their rebellious yet confident souls - simply put, a self-expressive reflection of herself. "S.LOT" also celebrates that unbounded and free-spirited characteristics of the Millennials; especially those who defies formality and pursues dreams freely. Eden Park Melo Lv and the dance crew CHAINS shoe box appears in S.LOT music video Click here for more information on Melo Lv & Eden Park Click here for S.LOT music video
"If everyone is moving forward together, then success takes care of itself." - Henry Ford Quotes Moving forward together is one of the core values at CHAINS. Yes, we are yet to claim ourselves experts on whatever we are doing (whether it is sneaker design or video production), but with passion and unity, we are already moving forward as we learn from doing. This behind the scene: video production demonstrates how CHAINS connected non-expert-but-talented people and made something great, together. Sure money could buy us perfect models, the best equipments, and professional photographers to make the most fascinating ads like the mainstreams, but here at CHAINS, we prefer the opposite. We would rather sketch our designs by hand, package our shoes,...
As a new sneaker brand in Vancouver, we appreciate the help of others, especially the ones from friends. Last month, CHAINS was being featured not only at Vancouver Fashion Week by Alex Yu, but also at Oakridge Supercar Fashion Show by Boys'Co. Below are the pictures at the show. (Outfits on models could be found at Boys'Co Oakridge) Many have helped CHAINS to where we stand now, and their help have reinforced and strengthened the core principle of our brand value, "the connection between one and another".
Last week, CHAINS was featured at the Vancouver Fashion Week SS 2017 by Alex Yu - The Colourful Minimalist. And together with Alex's colourful ready-to-wear outfits and CHAINS' simple yet elegant designs, we were able to make something great. Alex Yu – A rising Canadian/Taiwanese Fashion Designer. “This collection is deeply personal and is inspired by my status as a 1.5 generation immigrant. The clash and contrast of the two very different cultures that I’ve been raised with were the main theme for this collection.” Also featured on Vogue UK, under Alex S Yu Spring/Summer 2017 Ready-To-Wear collection. Available @ www.vogue.co.uk or direct link to the collection.